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Services: SEO & Marketing
SEOSearch Engine Optimization
SEO is a long-term process that begins with great content and ideas. The end-goal is to have you appear higher and more frequently in search engines (like Google). Each SEO project is tailored to you. While it’s a long drudge at the beginning, maintaining SEO gets easier as time goes on.
LandingPages
Landing pages are the beginning of a sales funnel and where people go when they click on ads, usually. These pages differ from your regular website as they are solely focused on a specific promotion or product. They are intended to either sell or grow your email list using a lead magnet.
LeadMagnets
A lead magnet is anything you can offer potential customers that has value. This value can take the form of an eBook, coupon, or anything that may entice someone to buy your product. While you know what you have to offer, we can help you put it together in an effective way. You provide the content, we’ll proof and polish it.
Your automated marketing can…
Types of SEO
Technical
Technical SEO is all of the things that makes your website easily crawled, read, and found by search engine robots. This includes how each page is structured, good coding, and having files to direct the robots to the right pages of your website..
On-Page
On-Page SEO involves anything that is contained on a webpage intended to be seen and used by website visitors (actual people). The main aspect of on-page SEO is content (text, pictures, and other media) and how optimized & relevant to a keyword a webpage is.
Off-Page
Off-Page SEO is everything else from outside your website affecting your SEO ranking. While there are many factors, the largest and most important are backlinks (links back to your website on other websites) and shares & mentions on social media. Analyzing your competitor’s website is the best way to see where your website SEO falls short.
How SEO Works
Search EnginesFind Your Website
When a website is first built only you, and anyone you tell, knows it exists. Eventually, search engines will find it through new domain name registrations, a linkback on another site, or you will tell Google you have a new website through their URL submission service
Search EnginesRead Your Website
Now that a search engine knows your website exists, it will gather and digest all the content on the website using their robots. It looks at all the pages it is told to by a file called a sitemap and excludes pages listed in another file called robots.txt.
Search EnginesRank Your Website
Once all your webpages and content are scanned and read by search engine robots, their own ranking algorithm determines your rank and relevancy for different keywords or phrases used by people who search on Google. Ranking is determined by relevancy which is determined by not only the quality of the content, but statistics on how many people have read & shared it, among others.